Columbus helps our clients to firmly establish their sales and marketing presence in global markets. Our experienced team brings their knowledge of the markets to create uniquely tailored sales strategies that drive sustainable growth. We support our clients in all facets of the sales and marketing arena from market research to sales management through a combination of best practices, processes, technologies and partners. Through the creation of an integrated, end-to-end strategy, Columbus allows our clients to gain market awareness, generate demand, build pipeline and close business.

Columbus works with our clients to develop flexible programs and provide options to engage our advisory services on a project or retainer basis. We offer the following sales and marketing capabilities for our clients:

• Create localized sales and marketing strategies
• Establish correspondent offices and business operations
• Develop sales and marketing teams
• Engage public relations, advertising and demand generation agencies
• Assist opportunity management and deal negotiations
• Identify local reseller, channel and solution partners
• Foster mutually beneficial regional business and industry relationships

Columbus recognizes the challenges in building a successful marketing presence and to generate sales in a new country. With our credentials and experience, we provide our clients the confidence to invest in new markets and to achieve their growth objectives.